If you are looking for transformative change from your wellness and healthy initiatives, check out our roster of highly effective business enhancing services.
- Since 1990 we have been researching the consumer relationship with food and nutrition by speaking with over 300,000 consumers in 40 countries.
- The breadth of our coverage gives us insight into the future path of an individual country, topic, or specific consumer groups.
- The cultural and demographic diversity of our research — across a comprehensive list of healthy eating topics — is the foundation for unrivaled understanding of the factors that connect consumer interest with action.
Products and Services
Tracking key consumer trends in healthy eating is the foundation of HealthFocus. Today trend presentations are everywhere. But be careful aligning with any trend, particularly if you are investing in the future.
- Is this a real trend or is it a symptom of something else?
- Is this a cute play on words, or is this something fundamental to primary consumer motivations?
- If something has grown in the past does that mean it will grow in the future?
These are the types of questions that HealthFocus can answer for you.
The HealthFocus Biannual Country Trend Study is a nationally representative sample of primary household grocery shoppers and their attitudes and behaviors around food, eating habits and other wellness lifestyles.
- At the individual country level, this study contains all the answers on how to operate locally in order to maximize your local marketing, sales and product programs.
- At the global level it provides a total prospective view to drive broader brand and corporate strategies.
Hot Topic Studies
With 60+ consumer reports exploring attitudes and opinions globally, regionally and across 30+ countries—HealthFocus International is the foremost resource in understanding consumers and their future path towards healthier living.
Discover what your consumers are really thinking.
Click here for a list of available reports:
We work to help you tap into all those intangibles — the whys and hows behind consumer behavior in order to give you more ways to connect profitably. (click on each for more information or scroll down)
Many choose to participate as a partner/sponsor in our large studies for the benefits of custom research at syndicated pricing. This approach avoids the high cost in money, time, field and data management, key word translations and proper questionnaire structure and queries — particularly globally — with the added benefits of:
- Input into questionnaire
- Inclusion of proprietary questions
- Lead time on data
- Tailored strategy presentations
- Written report of findings
- Custom data banners
- Additional hours of analysis and consultation
- Ongoing database access
Targeted Database Investigations
Before you invest in research for information that might already be available, reach out and let us provide you with faster, more robust and less expensive options.
- When looking for understanding of emerging opportunities, many companies believe they need to field new research. And while sometimes this might be the best choice, we find when it comes to food and nutrition, the HealthFocus Global Database on Consumers and Healthy Living* has many of your answers: quicker and less expensive.
- Even when companies decide to proceed with custom field work, they find that the HealthFocus information provides the knowledge to significantly shorten the amount of new information gathered or improves the direction and questionnaire quality.
* Thousands of questions answered from over 300,000 consumers in 40 countries since 1990.
Insights on Demand
When you can’t wait for critical program information, HealthFocus Insights on Demand has answers to your questions – Fast!
HealthFocus® has expertise in planning and executing full service quantitative and qualitative research of any size and methodology — Globally.
Our expertise in “healthier living international questionnaire development and field work” makes us the first choice when cross cultural and trended longitudinal results are important. For most custom work we can provide a running start by accessing the HealthFocus® Global Database on Consumers and Healthy Living*. This will save both time and money while providing better targeting and results.
We cover consumer, B2B, retail, food service and healthcare practitioners.
*Thousands of questions answered from over 300,000 consumers in 40 countries since 1990
Because of our knowledge, database of information and thought leadership in wellness and living healthier, HealthFocus is often asked to present at key conferences, workshops and strategy sessions.
If you would like us to participate in your program, please contact us.
If you need flexibility in a way that maximizes budgets while providing easy access to the broadest internal use, we have a corporate individualized annual subscription model.
- Support upfront strategy and budget planning
- Optimize application and use of HealthFocus database
- Provides best value for investment
|Access to the comprehensive HealthFocus global database||Insights on Demand||Exclusive discounts on reports, studies and custom projects|
|Cross-country analysis and reports||Allocated consulting hours||On-site workshops & special presentations|
|Custom data runs & consumer profiles||Unlimited advisory calls||Hot topic reports|
|Access to HealthFocus segment algorithms||Maximum flexibility and ease-of-use||Guaranteed slotting on sponsored research|