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2022 Global Trend Study
Today’s consumer thinks of their wellness broadly encompassing mental, physical and lifestyle dimensions while at the same time seeing themselves as a unique individual who is part of the larger environment. This convergence creates new opportunities and challenges for today’s food, beverage and supplement companies to connect and to engage.
The Global Trend Study has been conducted every 2 years since 1990 in over 40 countries around the world, this is an unparalleled in-depth survey of consumers and their attitudes and behaviors around food, health and wellness.
This year our program is redesigned to better understand the complex dynamics operating in this disruptive and transformational confluence—how these will evolve tomorrow, and what strategies and actions you can take to optimize your participation.
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2023 USA Trend Study
With the primary goal of helping companies and brands connect more powerfully with their consumers, the HealthFocus U.S. Trend Study tracks consumer perceptions, motivations, and behaviors around health, nutrition, and food choice.
For 30 years, we’ve tracked the evolution of consumer interest and involvement in hundreds of topics. In addition to long-trended topics, we tailor each round of the study to gain understanding of emerging trends and consumer involvement.
Get crystal clear on how to approach your US consumers with the most current and comprehensive view of the marketplace.
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