HealthFocus

Trend Studies

For the latest information with the most recent answers needed to stay ahead of the core market drivers and your competition, click below for more information.

2022 Global Trend Study

Today’s consumer thinks of their wellness broadly encompassing mental, physical and lifestyle dimensions while at the same time seeing themselves as a unique individual who is part of the larger environment. This convergence creates new opportunities and challenges for today’s food, beverage and supplement companies to connect and to engage.

The Global Trend Study has been conducted every 2 years since 1990 in over 40 countries around the world, this is an unparalleled in-depth survey of consumers and their attitudes and behaviors around food, health and wellness.

This year our program is redesigned to better understand the complex dynamics operating in this disruptive and transformational confluence—how these will evolve tomorrow, and what strategies and actions you can take to optimize your participation.

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Types of questions answered:

  • How can my established brand stay relevant to aging loyalists, and, at the same time, attract the generations of tomorrow?
  • What are the latest trends and what do I need to know about them for my business?
  • How can my brand find a way to outperform the category?
  • What are the opportunities for significantly higher growth rates?
  • How can I successfully increase my pricing to accommodate healthier product improvements without sacrificing share or volume?
  • How can I best connect consumers’ interests with their actions to buy?
  • How can I successfully make a significant change on my brand’s growth trajectory?
  • Who should I be targeting for optimum ROI and what are the key leverage points to reach them?
  • How can I maximize both my sell-in and sell-through?
  • What will be the next big products/ingredients to emerge?
  • Which of today’s trends will still be growing tomorrow, and which ones will stabilize or decline?
  • What will be the next new product category successes I should participate in?
  • What should be the strategy for a multi-year program for growth?
  • Where should I invest my resources today for the best return tomorrow?
  • What are the most important upcoming risks & opportunities I need to address?
  • Where can I access key data points to support my marketing and product development?

Client uses of information:

  • Expansion into new market and consumer groups
  • Optimize message and product communications
  • Identification of game-changing trends
  • Corporate and country wellness strategies and executions
  • Brand innovation and renovation
  • Global portfolio and geographic targeting
  • Short- and long-term R&D planning and development
  • In-depth topic exploration
  • Proprietary consumer segmentations and profiles
  • Cross cultural brand strategies
  • Support for significant strategic investments and acquisitions

*Inquire for complete content list

Markets Covered:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand, Malaysia, Taiwan, and Vietnam

2023 USA Trend Study

With the primary goal of helping companies and brands connect more powerfully with their consumers, the HealthFocus U.S. Trend Study tracks consumer perceptions, motivations, and behaviors around health, nutrition, and food choice.

For 30 years, we’ve tracked the evolution of consumer interest and involvement in hundreds of topics. In addition to long-trended topics, we tailor each round of the study to gain understanding of emerging trends and consumer involvement.

Get crystal clear on how to approach your US consumers with the most current and comprehensive view of the marketplace.

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Find out more about these and other topics:*

  • Kitchen medicine and functional foods
  • Increased consumer focus on mental wellbeing
  • Big brand/small brand perceptions
  • Sustainability, food sourcing, and the environment
  • How food costs change consumer habits
  • Boosted beverages
  • The shift in energy needs
  • Plant-based eating habits
  • Transparency, clean eating, and food science & technology
  • Parenting and children’s health
  • Front-of-pack labeling and most important label claims
  • Changing attitudes on weight management
  • Drivers of food and beverage choice
  • Top ingredients of interest and categories most used
  • Most desired benefits from foods and beverages
  • The evolution of snacking

*Inquire for complete content list