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The Changing World of Nutrition and Wellness: Now and Beyond the Covid-19 Crisis

In the face of Covid-19, consumer behaviors and attitudes towards eating and shopping for health are changing dramatically, but how and which will be permanent? Many believe the enduring impacts on society will surpass 9/11 or the 2008 financial crises.

This invites you to participate as a sponsor in a critical consumer study from HealthFocus International on the transformational shifts towards health and nutrition driven by this global pandemic.

The objectives of this study are to:

  • Capture Covid-19 influence on perceptions, beliefs, and definitions of health; and how these are and will continue to impact behaviors in shopping, eating, and living for health.
  • Identify and size which changes will have a permanent impact on consumers’ views and actions towards their diet and nutrition.
  • Trend the changes, and forecast the long-term wellness market consequences.
  • Provide answers and insights supporting “better-for-you” business initiatives in this new world.

NOW is the time to establish a core benchmark of knowledge. We will trend this quarterly over the next 12 months to provide the early indications of how these new developments will manifest in emerging opportunities and challenges for better-for-you eating.

The results of our study will be viewed through the prism of the proprietary HealthFocus International Wellness Early Adopters Segmentation Model and Product Lifecycle System proven to provide foresight into future mainstreaming, where you can add your brand, product, or key questions for analysis.

For more information or to receive a full list of content, email us at info@healthfocus.com.

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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