Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. Shoppers’ primary motivations are less about the avoidance of meat or animal products, but rather to provide healthier alternatives and a path for improving their diets. […]
New Global Topic Reports
We know shoppers are actively cutting back on sugar, but how are they doing it? Findings show that when shoppers are attempting to cut back on sugar—they want to reduce, rather than replace with alternative sweeteners or other flavors.
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus International. Despite the strong health halo of protein, protein in general is no longer enough, and many shoppers are paying attention to the sources of protein they consume. In the […]
Over half of shoppers always or usually choose foods/beverages to improve digestion—ranking as the #1 benefit shoppers seek from a list of nearly 30 functional health benefits…
When it comes to the future of health and food, with a few exceptions, we see broad consistency across age and gender. Consumers identify the following 5 top priorities for their health in 5 years, and all demographic groups site eating better, healthier as the number 1 thing they should be doing today to maximize their future health.
Just compiled data from the HealthFocus International 2018 Global Trend study on Primary Food Shoppers and their Quest for health & Nutrition from the USA cohort shows that the passion for healthy consumption is back and consumers are willing to pay.