We are seeing a paradigm shift among consumers toward a new holistic view on sustainability. The old consumer paradigm of, “I choose to eat what is good for me and also good for the planet” has shifted to “What is good for the planet is also good for me”. Historically, consumers around the world report […]
New Global Topic Reports
We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively using kitchen medicine, both for prevention and for specific medical purposes. This report takes a deeper look at the topics of food […]
The need for energy still exists even with all the high energy products on the market. Shoppers are looking for energy benefits that get them through their work day (mental energy) and energy to spend time with their families or workout (physical energy). This 2021 report from HealthFocus International takes a deeper look at the […]
Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. Shoppers’ primary motivations are less about the avoidance of meat or animal products, but rather to provide healthier alternatives and a path for improving their diets. […]
We know shoppers are actively cutting back on sugar, but how are they doing it? Findings show that when shoppers are attempting to cut back on sugar—they want to reduce, rather than replace with alternative sweeteners or other flavors.
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus International. Despite the strong health halo of protein, protein in general is no longer enough, and many shoppers are paying attention to the sources of protein they consume. In the […]