Today shoppers demand beverages that can provide benefits beyond hydration. Beverages are no longer secondary to foods in terms of health benefits, nutritional value, and clean/natural. There is growing demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition. This report from HealthFocus International takes a deeper look at opportunities in […]
New Global Topic Reports
We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively using kitchen medicine, both for prevention and for specific medical purposes. This report takes a deeper look at the topics of food […]
The need for energy still exists even with all the high energy products on the market. Shoppers are looking for energy benefits that get them through their work day (mental energy) and energy to spend time with their families or workout (physical energy). This 2021 report from HealthFocus International takes a deeper look at the […]
Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. Shoppers’ primary motivations are less about the avoidance of meat or animal products, but rather to provide healthier alternatives and a path for improving their diets. […]
We know shoppers are actively cutting back on sugar, but how are they doing it? Findings show that when shoppers are attempting to cut back on sugar—they want to reduce, rather than replace with alternative sweeteners or other flavors.
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus International. Despite the strong health halo of protein, protein in general is no longer enough, and many shoppers are paying attention to the sources of protein they consume. In the […]