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New Global Topic Reports

Brand Power: Big Brands at a Crossroads

Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, regionally, and across 22 individual countries) to help companies better understand how big brands can compete and how to reestablish leadership in healthy imagery. Some of […]

Kitchen Medicine

We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively using kitchen medicine, both for prevention and for specific medical purposes. This report takes a deeper look at the topics of food […]

Healthy Indulgence & Snacking

To listen to the HealthFocus Trend Talk on Healthy Indulgence and Snacking, click here. Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a world where the consumer wants it all, there is a growing need to make indulgent products not feel as bad for you, and maybe even good […]

Global Plant Report

Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. Shoppers’ primary motivations are less about the avoidance of meat or animal products, but rather to provide healthier alternatives and a path for improving their diets. […]

Global Sweetener Report

We know shoppers are actively cutting back on sugar, but how are they doing it? Findings show that when shoppers are attempting to cut back on sugar—they want to reduce, rather than replace with alternative sweeteners or other flavors.

Global Protein Report

Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus International. Despite the strong health halo of protein, protein in general is no longer enough, and many shoppers are paying attention to the sources of protein they consume. In the […]

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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