Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, regionally, and across 22 individual countries) to help companies better understand how big brands can compete and how to reestablish leadership in healthy imagery. Some of […]
New Global Topic Reports
This 2020 report from HealthFocus International takes a deeper look at shoppers’ attitudes & actions related to their digestive health—globally, regionally and across 22 individual countries—to help companies better understand shopper motivations and opinions, allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably. Some of the many […]
To listen to the HealthFocus Trend Talk on Healthy Indulgence and Snacking, click here. Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a world where the consumer wants it all, there is a growing need to make indulgent products not feel as bad for you, and maybe even good […]
Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. Shoppers’ primary motivations are less about the avoidance of meat or animal products, but rather to provide healthier alternatives and a path for improving their diets. […]
We know shoppers are actively cutting back on sugar, but how are they doing it? Findings show that when shoppers are attempting to cut back on sugar—they want to reduce, rather than replace with alternative sweeteners or other flavors.
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus International. Despite the strong health halo of protein, protein in general is no longer enough, and many shoppers are paying attention to the sources of protein they consume. In the […]