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Plant-Based Eating Is a Game Changing Trend

The move to a more plant-focused diet is a long-term lifestyle decision that continues to gain momentum globally. While there is some experimentation regarding specifics of the diet, there is little movement back once one has taken the path forward towards more plant-based consumption.

Within this consumer journey are a high percentage of consumers (approximately 7 of 10) whose changes have been made just within the last two years, combined with an almost equally high concentration (6 of 10) who see this as permanent, versus only 10% who are experimenting.

The core motivations for this migration are broad and compelling: Health for today, health for tomorrow, and health for the world in which we live. The barriers to increased consumption are relatively easily overcome and appear grounded in perception as much as reality: taste, price, variety, convenience and nutritional content. The perceived shortage of selection availability speaks highly to the opportunity and need for aggressive new products.

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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