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Wellness Game Changers for Tomorrow

2019 USA Report from HealthFocus International

HealthFocus International is making available for the first time an analysis and report of the 8 most important 2019 disruptors and game changers sourced from our just completed 2018 HealthFocus USA Trend Study on Consumers and Their Quest for Healthier Living and Eating.

We at HealthFocus see critical inflection points in the evolution of consumers’ quest for healthy eating.  These represent tipping points that alter the rules of successful engagement.  When identified and understood, these “game changers” can create the greatest upside potential for those willing and able to properly exploit them.

2019 GAME CHANGERS:

  1. Loss of Trust in Big Brands: They No Longer Believe in Their Own Products
  2. Clean Conscience Eating: The Evolution Beyond Eating Clean
  3. Plant-Based Diets in a World Without Meat
  4. Healthy Indulgence: The Future for Snacking and Well-being
  5. Drinkable Health: The Emergence of Power Beverages
  6. Personalization: Beyond SKU Proliferation
  7. Science and Technology in a World of Natural and Non-Processed
  8. Accessing Health & Nutrition: I Want What I Want, When I Want It, How I Want It

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HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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