The global weight report follows the weight management journey—from understanding weight status through long-term success—globally, regionally, and across 20 individual countries. It explores how consumers experience each stage, where they face the greatest challenges, and how evolving expectations, including the influence of GLP-1s, are creating new opportunities for foods, beverages, ingredients, and supplements.
This comprehensive strategic report features:
- Global, regional, and country-level analysis
- Multiple NEW metrics and emerging trends
- Identification of market opportunities and support of strategic decision-making
Part 1: Executive Summary
A concise overview of the most important global trends, key business implications, and emerging opportunities. Insights are woven into a complete weight management journey, following consumers from Weight Status → Personal Impact → Concern → Action → Maintenance.
Part 2: Data Sections
Comprehensive global, regional, and country-level data organized by each stage of the consumer journey, enabling deeper analysis and market comparisons
- Weight Status: BMI, overweight/obesity prevalence, perception vs. reality, weight goals, role of weight in overall health
- Personal Impact: Weight satisfaction, motivations and objectives, dieting efforts
- Concern: Weight concerns, action gap, weight stigma, weight-loss challenges, healthy eating and exercise behaviors
- Action: Protein, fortified foods, dietary programs, and functional food and beverage benefits
- Maintenance: Weight management behaviors, GLP-1 awareness and usage, evolving attitudes toward obesity, medications, and lifestyle approaches
MARKETS INCLUDED:
- NORTH AMERICA: Canada and USA
- LATIN AMERICA: Brazil, Guatemala, and Mexico
- EUROPE: France, Germany, and UK
- MIDDLE EAST & AFRICA: Egypt, Saudi Arabia, and Turkey
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, and Vietnam