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The World of Wellness: Exploring the Trends that are here to Stay

2022 HealthFocus International Report

The world of wellness is rapidly changing, with consumers seeking more control over their personal health—but which trends are here to stay? In this report, HealthFocus explores the health and nutrition trends that companies have heavily invested in to see where they stand two years into the COVID-19 pandemic.

This new report provides an in-depth global analysis from the HealthFocus International 2022 Global Trend Study tracking consumer attitudes and actions towards health and wellness from pre to post-COVID-19 to explore the lasting impact and implications for key trends in the food and beverage landscape. The report provides a global perspective with breakouts across 20 key markets.

Some of the many topics addressed within the report include:

  • Diet and lifestyle changes
  • Tracking the changes in consumer attitudes from 2020 to 2022 for 12 macro trends including:
    • Eating clean
    • Sustainability
    • Mood Food
    • Personalization
    • Organic
    • Functional Foods
    • And much more…
  • How Covid-19 has changed consumers overall diet and physical activity
  • Changing belief and Interest in “kitchen medicine”
  • Shifting shopping habits and the rise of e-grocery

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, and Turkey
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, and Vietnam

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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