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The Rapidly Changing World of Wellness

2022 HealthFocus International Report

COVID-19 has fueled major changes in the food and beverage landscape, including how consumers get their information, source their health and nutrition, and how they behave. We are capturing the consumer mindset on how the world has changed related to health, nutrition, and diet—to identify the fundamental changes in consumer attitudes that will result in long-term action.

This upcoming report from HealthFocus International takes a deeper look into this topic globally—tracking changes from pre COVID-19. Some of the many topics addressed within the report include:

  • Diet and lifestyle changes
  • Interest in “kitchen medicine” and functional foods
  • A new world of snacking and the role of healthy indulgence
  • The role of health and nutrition related to emotional well-being and stress
  • Attitudes and actions around the environment and sustainability
  • The expansion of plant-based eating and the search for better protein
  • Acceptance for food science in a world of clean eating
  • Shifting shopping habits and the rise of e-grocery

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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