• Skip to main content
  • Skip to footer

HealthFocus

  • Why HealthFocus
  • What We Do
  • Trend Studies
  • Reports
  • Ask HealthFocus
  • Client Portal Login

Brand Power: Big Brands at a Crossroads

2020 HealthFocus International Report

Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, regionally, and across 22 individual countries) to help companies better understand how big brands can compete and how to reestablish leadership in healthy imagery.

Some of the many topics addressed within the report include:

• Discovering how consumers feel about large name brand companies vs. small niche brand companies in terms of key attributes like health, quality, expertise, trust, innovation, sustainability, food safety, etc.
• Exploring how attitudes vary among emerging vs. developed markets, and by key demographic groups
• Rebuilding healthy brand imagery
• Identifying key brand drivers and dietary changes
• Leveraging key trends such as clean conscience eating, plant-based, sustainability, personalization, food as medicine, functional foods & beverages, and healthy indulgence
• The influence of brand name/reputation of manufacturer

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, Spain, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand, and Vietnam

Footer

Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





    Yes, sign me up for the newsletter and I agree to the Privacy Policy.

    Get In Touch

    HealthFocus International
    1011 East Touhy Ave, Suite 450
    Des Plaines, IL 60018

    E: info@healthfocus.com

    Press
    Contact

     

    • LinkedIn
    • Twitter

    Copyright © 2023 HealthFocus · Design by Kapok Marketing · Privacy Policy · Log in