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The Changing World of Health and Wellness for the Family

2022 HealthFocus International Report

When it comes to health and nutrition for the family, parents today are not the same as parents decades ago. Parenting has become a tipping point for stronger engagement in the world of health and wellness, and parents are fueling many dietary trends.

This 2022 report from HealthFocus International takes a deeper look at todays’ parents and how they make food and beverage choices for their children—globally, regionally, and across 23 individual countries—to help companies better understand parent’s motivations and attitudes, allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably. Some of the many topics addressed within the report include:

  • Dietary Actions among Parents around the World
  • Attitudes around Health and Nutrition for Children
  • Health Concerns for Children and the Global HealthFocus Children’s Health Condition Strategic Opportunity Quadrant
  • Special Custom Analysis: Parenting as a Tipping Point for Health and Wellness Trends
  • The HealthFocus Gatekeepers Parenting Segmentation – Market Sizing

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam

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HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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