“Sugar continues to be villainized and consumers are looking for ways to cut back their intake. While there is no shortage of low-sugar and sugar-alternative options across all categories, market solutions are still falling short. Consumers’ individual needs and preferences vary drastically, making sweetener solutions a complex issue without a ‘one-size-fits-all’ resolution.” – Julie Johnson, HealthFocus International President
This report takes a deeper look at the topic of sugar and sweeteners globally, regionally, and across 25 individual markets to help companies better understand shopper motivations and attitudes, and providing a blueprint for successful sweetener solutions.
Some of the many topics addressed in the report:
- Sweetener ratings, preferences, and net sentiment scores for 25 sweeteners (for full list see detailed outline below)
- The evolution of sweetener trends
- Dietary changes consumers are making in response to changing sweetener preferences and perceptions
- Differing attitudes and actions around sugar, artificial sweeteners, and natural sweeteners
- How those limiting sugar are changing their habits, and how these changes vary by market
- Beverage and snacking spotlights: how consumers consider sweeteners in beverage and snack choices
- Which consumer groups and regions feel positively or negatively about the sweeteners used in your products
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Poland
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, Nigeria, and Egypt
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Hong Kong, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam