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Building Better Processed Foods & Beverages: Finding the Balance between Food-Science Benefits and the Appeal of Natural

2023 HealthFocus International Report

Consumers celebrate advances in science and technology in most areas, yet acceptance of food and beverage innovation is less certain. Many prefer to picture hand-picked, farm-fresh ingredients, opposed to the reality of the modern food system.

Yet, they embrace the many benefits and conveniences of processed foods and beverages.

Within this report we explore current consumer views on food science, transparency, and the path to building better processed foods and beverages. Based on consumer input from around the globe, find out what your consumers are hungry for next.

This report from HealthFocus International takes a deeper look into this topic globally, regionally, and across 23 individual countries.

Some of the many topics addressed within the report include:

  • Current Consumer Views on Processed Foods and Beverages
  • Building Better Processed Foods and Beverages
  • Food Science, Done Right
  • Transparency

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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