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Navigating the World of Sweeteners

2018 HealthFocus International Report

Navigating the World of Sweeteners, a 2018 comprehensive topic report from HealthFocus International, explores shopper attitudes towards sugar & sweeteners globally, regionally and across 22 individual countries to help companies better understand shopper concerns and opinions—allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably.

Some of the many topics addressed within each report include:

  • Good/Bad/Neutral ratings for 24 different types of sweeteners (e.g., Stevia, honey, coconut palm sugar, monk fruit, allulose, Ace-K, xylitol, Reb-A, agave, fructose, HFCS, Sweet’N Low/Saccharine, Erythritol, cyclamate, etc.)
  • Level of concern for sugar and other types of sweeteners
  • Ways shoppers are cutting back on sugar in their diet (e.g., choosing less sweet foods/beverages, choosing unsweet options, consuming more foods/beverages with non-sugar sweeteners, substituting other flavors for sugar)
  • Changes in use of sugar and artificial sweeteners
  • Making foods/beverages seem healthier
  • Labeling importance & brand influence
  • Interest and concern for low-calorie sweeteners
  • Willingness to pay a premium for no artificial sweeteners
  • The impact of sweeteners on beverage selection
  • Interest in seeing sugar information on front-of-pack

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil, Mexico, Colombia and Argentina
  • EUROPE: France, Germany, UK and Russia
  • WEST ASIA: Saudi Arabia and Turkey
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand and Vietnam

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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