Since 1990 HealthFocus® International has been tracking six segments representing groups of shoppers with distinct and identifiable attitudes toward health and wellness. HealthFocus has been able to cluster and discriminate among these shopper groups according to basic lifestyle patterns and belief systems relative to health and nutrition. For food and nutrition marketers and product development professionals, this provides a clearer target audience by which to direct efforts to achieve the greatest relevance.
In order to gauge the success of health and nutrition strategies, communications or products, it is critical to know who the target shopper is, their willingness to adopt health & wellness behaviors and the size of the group.
- In-depth Overview of Shopper Segments
- Comprehensive Shopper Segment Profiles
- Segment Targeting Examples
- Segment Size and Growth Trends
- Health and Diet
- Exercise Habits
- Health and Nutrition Knowledge
- Motivations and Barriers
- Paying More for Health
- Brand Influences
- Label Claims