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GMOs

2015 HealthFocus International Report

In this comprehensive research report, HealthFocus International explores the topic of genetic modification on a global scale across 16-key countries. The report provides a better understanding of exactly where shoppers stand on GMOs and helps guide companies in their communications and product development.

Below are just a few of the questions that are explored in this report:

  • What is the level of GMO awareness and concern among shoppers?
  • Is concern about genetic modification growing?
  • How do GMOs rank against other food supply and ingredient concerns?
  • How do shoppers perceive GMOs in terms of health, safety and environmental impact?
  • Do shoppers believe genetically modified foods should be labeled?
  • How important are “GMO-free” labels on foods/beverages?
  • Where does GMO-free labeling fall in comparison to 15+ label statements (e.g., “no artificial colors,” “natural,” “high protein,” “reduced fat,” etc.)?
  • Do non-GMOs make foods/beverages seem healthier in the minds of shoppers?
  • How do shoppers feel about related issues such as pesticides, preservatives and toxins?

MARKETS INCLUDED:

  • AMERICAS: USA, Canada, Mexico and Brazil
  • EUROPE: UK, France, Germany, Italy, Spain and Russia
  • ASIA/PACIFIC: Australia, China, Japan, India, Indonesia and Philippines

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HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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