While protein’s strong health halo continues to fuel interest and action globally, the protein source has come to the forefront, seriously impacting the food and beverage landscape. Fueled by the macro-trends of plant-based, sustainability, and clean eating, alternative protein sources (e.g., plant milks, meat alternatives, “lab meat”, etc.) continue to explode in popularity. This comprehensive report from HealthFocus International takes a deeper look at consumer attitudes and actions towards protein globally, regionally, and across 22 individual countries.
Some of the many topics addressed within the report include:
- How interested are shoppers in protein? Are they selecting foods/beverages with protein in mind? Are they willing to pay a premium for high protein?
- Changes in use of protein and how it compares to other key shopper trends
- Which functional benefits do shoppers link to a high-protein diet (e.g., daily health, physical energy, mental energy, muscle health, weight management, athletic performance, etc.)? How do associations vary by market?
- Are shoppers paying attention to the sources of protein they consume? Which markets are most particular about their protein sources?
- How do shoppers determine a “good” source of protein?
- Good/Bad/Neutral ratings for 11 different types of protein (e.g., beans/legumes, soy, dairy, grains, eggs, plant protein, red meat, etc.)
- Level of interest in plant protein and willingness to pay more
- How is plant-based protein trending? Which markets are increasing use?
- Usage of meat alternatives and plant milks
- Interest in lab grown meat – which markets are most accepting of this idea?
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, Spain, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand, and Vietnam