Health is no longer rooted in the physical. Consumers now view emotional well-being as the cornerstone of health—fueling greater desire for mental power, feeling confident, and stress reduction. We explore the new definition of wellness around the world, revealing new opportunities for positioning healthy products.
This report from HealthFocus International takes a deeper look into this topic globally, regionally, and across 25 individual countries to help companies better understand shopper motivations and attitudes. Some of the many topics addressed within the report include:
- The role of mental/emotional health in overall health, and how it compares to things like balanced diet, active lifestyle, better sleep, contributes to energy level, etc.
- The mental benefits consumers seek from foods and beverages (e.g., improved mood, stress reduction, relaxation, mental performance, etc.)
- Energy needs evolve to feeling good
- A growing desire for more confidence and control over personal health
- Impact of digestive/gut health on mood and mental/emotional health
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Poland
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, Nigeria, and Egypt
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Hong Kong, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam