“As with other food and beverage categories, the world of grains, carbs, and fiber has evolved and expanded dramatically over the years.
Today’s consumers are far more familiar with global cuisines, and this – along with spotlighted ingredients like quinoa, chia seeds, ancient grains, and more – means there’s far greater acceptance, interest, and seeking out of ‘newer’ sources of carbohydrates and fiber.
For example, while many health-conscious consumers focus on eating more whole grains, other, newer categories are also growing: very-high fiber products (for lower ‘net’ carbs) and ‘grain-free’ products continue to spread to various aisles around the supermarket, reflecting the diversity of tactics consumers take in their carb, fiber, and grain choices.” — Angela Johnson, Dietary and Nutrition Insights Manager, MS, RD
This report takes a deeper look at fiber, grains, and carbohydrates globally, regionally, and across 25 individual markets to help companies better understand shopper motivations and attitudes around this foundational dietary category.
Some of the many topics addressed in the report:
- Interest in and changing use of fiber, whole grains, and reduced-carbohydrate foods
- Focus on carb reduction: which demographic groups and/or regions are most likely to choose lower-carb foods
- To what extent are they avoiding carbs, and which are of most concern
- The importance of labeling for high fiber, whole grain, low-carb, etc. to today’s consumers
- Snack Spotlight: How fiber, whole grains, and lower-carb impact snack choices.
- Consumer ratings of carb sources (e.g., beans, barley, oats, corn, wheat, rice, etc.) and how they vary around the world and by key demos.
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Poland
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, Nigeria, and Egypt
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Hong Kong, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam