Dietary fat may be the most controversial general food category, with both professional and consumer opinions around fats shifting considerably over the years.
According to new data from HealthFocus, 70% of global consumers pay attention to the types of fats/oils used in food/beverage products. But which ones get the green light?
In our new global fats report, we explore fat perceptions globally, regionally, and across 25 individual markets, including consumer ratings on 15 different fats and oils (e.g., canola oil, soybean oil, sunflower oil, ghee, etc.).
Due to incredibly diverse professional opinions on dietary fat, it is essential that food and beverage manufacturers be consumer-driven in their approach to fats to ensure their products’ success. This is where that knowledge is found.
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Poland
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, Nigeria, and Egypt
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Hong Kong, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam