Introducing a new segmentation from HealthFocus International that provides you with greater clarity into not just what is and why, but what will be, where, how and when. This statistically projectable and accurate (90%+) algorithmic segmentation from the 2019 HealthFocus International USA Trend Study is based on:
- Behaviors: tried, when tried, frequency and duration of use, role of price
- Attitudes: innovator scores, knowledge, experimentation aptitudes, self defined social prestige & opinion leader
Some of the many topics addressed within the report include:
- What will be the next big wellness products/ingredients to emerge?
- Which of today’s healthy trends will still be growing tomorrow, and which ones will stabilize or decline?
- What will be the next new product category’s nutritional successes I should participate in?
- What should be the strategy for a multi-year program for growth in my better for you portfolio?
- Where should I invest my resources today for the best return tomorrow?
- What are the most important upcoming risks & opportunities I need to address?