HealthFocus International explores how core shopper needs shift throughout the day in order to help companies better understand and address the changing needs of shoppers and to guide them in their communications and product development.
The report first profiles each daypart—including traditional meal times and key snacking occasions—to determine which needs are prioritized during specific dayparts. It then outlines each core need—including taste, nutrition, hunger, convenience, energy and reward/indulgence—to see when they are most important to shoppers. HealthFocus also takes an in-depth look at key shopper groups to determine how daypart needs differ among various shopper groups.
- Traditional Meal Occasions: Breakfast, Lunch and Dinner
- Snacking Occasions: Morning, Afternoon, Evening, and Late Night Snacks
Core Needs Explored:
- Energy Level
Key Shopper Groups Profiled:
- Men vs. Women
- Millennials vs. Boomers
- HFI Shopper Segments