The global search for healthier living continues to expand and accelerate. This 2020 report from HealthFocus International details a selection of what we consider to be among the most important global macro wellness identifiers and drivers that are juxtaposed across 6 key regions and 22 countries for comparative reference and perspective.
The trends identified in this report:
- Healthier Eating Continues to Drive Consumer Behavior
- How Far Can “Better-for-You” Products Travel
- Fortified and Functional
- Clean Conscience Eating
- The Reemerged Case for Sustainability and the Environment
- Plant-based Eating Revolution
- 24/7 Access to Nutrition
- Personalized Choices Beyond SKU Proliferation
- Science and Technology in a World of Natural and Non-processed
- Convergence of Food and Medicine
- “Gut Health” Equals “Good Health”
- Brain Power
- Emergence of Diet and Appearance
- Healthy Indulgence
- Mood Food
- Power Beverages
- Changing Goal of Weight Management
- Sugar Concern is Truly Global
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, Spain, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand, and Vietnam