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Current Global Trends

2020 HealthFocus International Report

The global search for healthier living continues to expand and accelerate. This 2020 report from HealthFocus International details a selection of what we consider to be among the most important global macro wellness identifiers and drivers that are juxtaposed across 6 key regions and 22 countries for comparative reference and perspective.

The trends identified in this report:

  • Healthier Eating Continues to Drive Consumer Behavior
  • How Far Can “Better-for-You” Products Travel
  • Fortified and Functional
  • Clean Conscience Eating
  • The Reemerged Case for Sustainability and the Environment
  • Plant-based Eating Revolution
  • 24/7 Access to Nutrition
  • Personalized Choices Beyond SKU Proliferation
  • Science and Technology in a World of Natural and Non-processed
  • Convergence of Food and Medicine
  • “Gut Health” Equals “Good Health”
  • Brain Power
  • Emergence of Diet and Appearance
  • Healthy Indulgence
  • Mood Food
  • Power Beverages
  • Changing Goal of Weight Management
  • Sugar Concern is Truly Global

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, Spain, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand, and Vietnam

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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