In today’s active world, mental performance is a key requirement to participate and compete successfully. Over 60% of global shoppers surveyed in the 2014 HealthFocus International database are interested in foods and beverages that can support a wide range of cognitive and mental acuity benefits. Shoppers today are seeking ways to improve mental energy and focus, children’s brain development and school performance, and the maintenance of mental sharpness as we age.
This report from HealthFocus International looks at the opportunities for foods and beverages to participate successfully in this universal need area. It looks first at shopper attitudes and beliefs related to nutrition and cognition around the world and then profiles and sizes the consumer market within 3 core need areas:
- Mental Energy
- Parents with Cognitive Focus
- Successful Aging