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Boosted Beverages: The Benefits Consumers Want

2022 HealthFocus International Report

Today shoppers demand beverages that can provide benefits beyond hydration. Beverages are no longer secondary to foods in terms of health benefits, nutritional value, and clean/natural. There is growing demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition.

This report from HealthFocus International takes a deeper look at opportunities in better beverages globally, regionally, and across 23 individual countries to help companies better understand shopper motivations and attitudes. Some of the many topics addressed within the report include:

  • What consumers look for in “boosted beverages” (e.g., functional benefits, meal replacement, added nutrients, personalization, etc.)
  • Understanding the specific attributes consumers look for in a healthy beverage (e.g., high protein, low sugar, etc.)
  • Looking at consumers who use of nutritious beverages (e.g., smoothies, kefir, green juice, etc.) as a meal or snack, to better understand who they are and how do their needs vary by market
  • Consumers belief in beverages providing the same nutrition as foods
  • and much more!

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam

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HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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