Beverages are moving beyond refreshment to play a larger role in consumers’ health and nutrition. This report explores what consumers want from beverages, the benefits and attributes that matter most, and where opportunities exist to create more relevant, health-forward beverage choices.
Some of the many topics addressed in the report:
- Broader context for the functional beverage opportunity, including changing dietary priorities, the role of beverages in health and nutrition, and consumer awareness and interest in functional foods and beverages.
- The attributes that influence beverage selection, from core expectations such as taste, hydration, nutrition and price to specific health, ingredient and functional attributes.
- How beverage priorities vary across consumer groups, regions and markets.
- Profiling of the Boosted Beverage Consumer—a segment that already views beverages as a meaningful source of nutrition and actively selects them for healthful reasons. It explores the size and characteristics of this group, the benefits and attributes they prioritize, and where they differ most from other consumers.
- How frequently consumers use different beverage formats, from established choices such as coffee, tea and milk to newer functional formats including protein drinks, fortified waters, energy drinks, meal replacements and fermented beverages. Results are provided globally, regionally and by market.
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: Canada and USA
- LATIN AMERICA: Brazil, Guatemala, and Mexico
- EUROPE: France, Germany, and UK Poland
- MIDDLE EAST & AFRICA: Egypt, Saudi Arabia, and Turkey
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, and Vietnam