Snacking continues to evolve as consumers incorporate more eating occasions and look to snacks to meet a wider range of needs. This report explores how consumers are snacking today, what they want from snacks, and where new opportunities are emerging for food and beverage brands.
Some of the many topics addressed in the report:
- How often consumers snack, how snacking habits are changing, and how consumers think about the role of snacks in their daily eating patterns. Findings are examined globally and across markets and consumer groups to establish the current snacking landscape.
- How the role of snacking changes throughout the day, from morning through late night. It explores the needs and considerations that shape snack choices at each occasion and highlights where consumer priorities differ across regions and markets.
- How consumers balance health and indulgence when choosing snacks and other indulgent foods and beverages. It examines demand for healthier options, the importance of taste, and the ways consumers define a healthier approach to indulgence.
- The attributes consumers consider when choosing a snack, from fundamental drivers such as taste and nutrition to nutritional improvements, functional benefits and emerging cues. Findings reveal the hierarchy of needs globally and the ways priorities vary across regions and individual markets.
- How snacking behaviors and preferences differ across age, gender and household composition, and takes a closer look at Heavy Snackers—consumers who eat three or more snacks per day. Together, these findings identify the consumer groups with distinct snacking patterns and needs.
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: Canada and USA
- LATIN AMERICA: Brazil, Guatemala, and Mexico
- EUROPE: France, Germany, and UK Poland
- MIDDLE EAST & AFRICA: Egypt, Saudi Arabia, and Turkey
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, and Vietnam