For the latest information with the most recent answers needed to stay ahead of the core market drivers and your competition, click below for more information.
Fast-Growth Markets 2018
New Data in 5 High-Opportunity Markets with 500MM new consumers
Globally, 66% of consumers (in 22 countries surveyed in 2018) always/usually make a conscious effort to eat a healthy diet—while 4 out of ten are willing to pay up to 10% more for foods and beverages that are healthier for their family. These scores, as well as many other areas of interest in eating and living healthier, are actually higher in the following high growth markets:
- Saudi Arabia
How will these countries react to new and existing trends? What ingredients and products resonate? What are their attitudes and barriers? What are their top food and health concerns, and what benefits are they most interested in? To truly understand these markets you need to understand the people in them, and the 2018 HealthFocus Global Study provides that crucial information.
View a sample table of contents here.
Click here for more information on all 22 country reports available from the 2018 Global Trend Study.
*Data from 2016 HealthFocus Global Trend Study
The Future of Nutrition
HealthFOCUS on the Future of Nutrition
Have you ever wondered how we can get a better view of what is going to be important to your consumers 2, 3, or 5 years from now? This new USA study and report offers a unique glimpse into consumers’ views about the future and their health.
- How do health concerns of today compare with those 5 years from now?
- What actions are consumers taking today for better well-being tomorrow?
- What new emerging patterns of accessing and using nutrition will emerge as the leaders in the future?
- What are consumers’ biggest concerns about the future of foods and beverages?
Global Shoppers’ Quest for Health & Nutrition
Transformational forces driving consumers and living healthier
No matter what country you are working in, whether you are in foods, beverages or supplements, a branded manufacturer, a supplier a retailer or in food services, this global overview identifies the 5 forces that are impacting your business today and will be more critical tomorrow.
- Accessing Health
- Personalized Nutrition
- Plant-based Diets
- Gut Health
- Clean Conscience Eating
The World of Eating and Living Healthier 2018
Global Changes you need to know
- Shoppers taking Charge
- Nutrition Expands in Products and Day Parts
- Functional Performance Reemerges
- Mental Health Moves to the Top
- Sweeteners Still Under Attack
- Spotlight on Food Quality and Safety
- Protein and Fiber Continue Momentum
- Parents’ New Challenge
2018 Individual Country Trend Study
on Consumers, Nutrition and Health
A comprehensive look at shoppers and their path to wellness & healthier living.
Just released data from the HealthFocus International 2018 Global Trend Study on Primary Food Shoppers and their Quest for Health & Nutrition from the USA cohort shows that the passion for healthy consumption is back and consumers are willing to pay.
The HealthFocus International Trend Survey is an in-depth survey of consumers and their attitudes and behaviors around food, health and wellness lifestyle habits. It has been conducted in the U.S. since 1990 and internationally since the year 2000 in 40 international markets.
This study is a rich baseline information resource for anyone with a need to understand consumer attitudes on managing their day-to-day health. Concerns and interests change for different consumers segments and demographic groups and over time. The HealthFocus data is trended allowing you to see what is growing and what is fading. No other health and wellness study covers as many countries and provides as much data.
- North America: USA and Canada
- Latin America: Brazil, Mexico, Argentina, Mexico
- Europe: France, Germany, Russia, UK
- South Asia: India and Pakistan
- East Asia Pacific: Australia, China, Indonesia, Japan, Philippines, Korea, Thailand, Vietnam
2017 International Plant Study
Consumer Entry Points in Plant-Based Eating & Drinking
The growth in eating more plant is in all countries, including those with traditional high plant-based calorie intake as well as those with much higher meat consumption. A high percentage of consumers who have recently shifted to more plant-based consumption believe this change is permanent, or are hopeful it is leaving no doubt as to the prognosis for this market to continue to grow.
This global study shows a wave of change towards plant-based diets (research covering USA, Brazil, Mexico, Sweden, Russia, UK, Australia, China, and India) including those with traditional plant protein-based caloric intake, as well as those with a much higher meat base.
While there are younger concentrations, this is not exclusively a youth market as it reaches across all age cohorts. For many more established brands, plant-based products are a critical opportunity to connect with younger consumers who have yet to develop the level of loyalty for brand and product usage shown in older demographics.
At the macro level, this is not about meat alternatives, nor is it about vegetarianism. Yes, these are well-known niche markets, but the larger trend is sourced from health, environment and social drivers and understanding the preference for taste and desire for healthier, cleaner products.