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Healthy Ingredients That Sell: Upcoming HealthFocus Study

Consumers are more knowledgeable about and engaged in their diet and health than ever before. COVID-19 has accelerated tabletop medicine, interest in added food functionality, and willingness to pay more for added dietary performance.

HealthFocus research shows that all demographic groups and all geographies have increased active consumer pursuit of health and performance improvements related to diet, across all categories. The objective of this this new sponsored study by HealthFocus International is to aid our partners in choosing the most relevant and important better-for-you product formulations to drive business now and into the future. This study will:

  • Identify the most important functional ingredients for the future
  • Understand consumer knowledge and motivation to acquire
  • Capture the functional significances associated with each ingredient
  • Document consumer willingness to pay more for
  • Quantify the end user benefits sought
  • Provide detailed category/product/brand fit

Find more information on ingredients, benefits, and categories here!

 

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HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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