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HealthFocus Parenting Segmentation Model

The HealthFocus Gatekeeper Segmentation is a view of the different kinds of parents and the different attitudes and behaviors they have when providing for the health and wellness needs of their children.

Find the rest of our Consumer Portraits here:

  • Proprietary client segmentation/Customized target audience profile
  • HealthFocus Healthy Shopper Segmentation Model
  • HealthFocus Early Adopter Segmentation
  • HealthFocus Benefit Platforms
  • HealthFocus Sweetener Segments

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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