We work to help you tap into all those intangibles – the whys and hows behind consumer behavior in order to give you more ways to connect profitably. (click on each for more information or scroll down)
- Proprietary client segmentation
- Customized target audience profile
- HealthFocus Health Shopper Segmentation Model
- HealthFocus Parenting Segmentation Model
- HealthFocus Benefit platforms
Proprietary Client Segmentation
HealthFocus can build from ground up a custom segmentation. However, many of our clients already have their own models in place and need updates, more information or broader geographic coverage.Quicker, and much less expensive versus new research. We have found in most instances we can match your internal segmentation with the questions from our existing Global Database on Consumers and Healthy Living. We then capture all the information on healthier living profiles by individual segments.
Customized Target Audience Profile
We can bring your consumer target to life. Accessing our Global Database on Consumers and Healthy Living, we seek out a combination of attitudes, ability to act and current product usage to pinpoint your market. We size, trend and profile this consumer opportunity by identifying when, how and where to market most successfully.
Profiling may include:
- Attitudes and behaviors relative to food and health
- Barriers to health and predisposition to change
- Benefits and nutrients of interest
- Brand and product drivers
- Sources of information
- Food and health concerns
- Usage of key products
HealthFocus Health Shopper Segmentation Model
The HealthFocus Healthy Shopper Segmentation divides shoppers into six distinct groups, each with different approaches and motivation on health and wellness.
The HealthFocus Segments provide a consistent global foundation for understanding basic shopper attitudes and belief systems relating to actions.
HealthFocus Segments |
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Disciples
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Investors
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Managers
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Healers
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Strugglers
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Unmotivated
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HealthFocus Parenting Segmentation Model
The HealthFocus Gatekeeper Segmentation is a view of the different kinds of parents and the different attitudes and behaviors they have when providing for the health and wellness needs of their children.
HealthFocus Gatekeepers |
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NurturerGatekeeping with quiet ease |
ControllerIn control, always diligent |
OverwhelmedConcerned but mystified |
UninvolvedNot defined by gatekeeper role |
HealthFocus Benefit Platforms
HealthFocus has identified 8 global nutritional benefit areas that are most compelling to shoppers, provide for optimum market coverage, and are the foundation on which to build brand positioning
Functional Nutrition |
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Well-Being
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Natural
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Cosmetic
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Pleasure
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Nurturing
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Performance
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Weight Management
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Prevention
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