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HealthFocus Healthy Shopper Segmentation Model

The HealthFocus Healthy Shopper Segmentation divides shoppers into six distinct groups, each with different approaches and motivation on health and wellness.

The HealthFocus Segments provide a consistent global foundation for understanding basic shopper attitudes and belief systems relating to actions.

Find the rest of our Consumer Portraits here:

  • Proprietary client segmentation/Customized target audience profile
  • HealthFocus Early Adopter Segmentation
  • HealthFocus Parenting Segmentation Model
  • HealthFocus Benefit Platforms
  • HealthFocus Sweetener Segments

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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