HealthFocus Benefit Platforms

HealthFocus has identified 8 global nutritional benefit areas that are most compelling to shoppers, provide for optimum market coverage, and are the foundation on which to build brand positioning. These are behavioral and attitudinal segments that capture both consumer intent and action.

Find the rest of our Consumer Portraits here:

• Proprietary client segmentation/Customized target audience profile
• HealthFocus Healthy Shopper Segmentation Model
• HealthFocus Early Adopter Segmentation
• HealthFocus Parenting Segmentation Model
• HealthFocus Sweetener Segments