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HealthFocus Benefit Platforms

HealthFocus has identified 8 global nutritional benefit areas that are most compelling to shoppers, provide for optimum market coverage, and are the foundation on which to build brand positioning. These are behavioral and attitudinal segments that capture both consumer intent and action.

Find the rest of our Consumer Portraits here:

  • Proprietary client segmentation/Customized target audience profile
  • HealthFocus Healthy Shopper Segmentation Model
  • HealthFocus Early Adopter Segmentation
  • HealthFocus Parenting Segmentation Model
  • HealthFocus Sweetener Segments

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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    1011 East Touhy Ave, Suite 450
    Des Plaines, IL 60018

    T: +1 (727) 821-7499
    E: info@healthfocus.com

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