When it comes to the future of health and food, with a few exceptions, we see broad consistency across age and gender. Consumers identify the following 5 top priorities for their health in 5 years, and all demographic groups cite eating better, healthier as the number 1 thing they should be doing today to maximize their future health.
Thinking about 5 years from now, what do you think will be your top priorities for your health?
| Rank | Response |
| 1 | Being physically active |
| 2 | Being mentally sharp |
| 3 | Energy levels |
| 4 | My weight |
| 5 | Better sleep |
When it comes to the future of food, the top 5 responses are as follows:
Thinking about 5 years from now, what do you think will be your biggest concerns about the future of food?
| Rank | Response |
| 1 | Overly engineered |
| 2 | Lack of nutritional content |
| 3 | Availability of clean options |
| 4 | Food waste |
| 5 | Shortage of drinking water |