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Health & Nutrition Tomorrow

When it comes to the future of health and food, with a few exceptions, we see broad consistency across age and gender. Consumers identify the following 5 top priorities for their health in 5 years, and all demographic groups cite eating better, healthier as the number 1 thing they should be doing today to maximize their future health.

Thinking about 5 years from now, what do you think will be your top priorities for your health?

Rank Response
1 Being physically active
2 Being mentally sharp
3 Energy levels
4 My weight
5 Better sleep

When it comes to the future of food, the top 5 responses are as follows:

Thinking about 5 years from now, what do you think will be your biggest concerns about the future of food?

Rank Response
1 Overly engineered
2 Lack of nutritional content
3 Availability of clean options
4 Food waste
5 Shortage of drinking water

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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