Gut health has moved beyond digestive comfort to become an important part of consumers’ broader approach to health and wellbeing. This report explores how consumers understand, prioritize, and act on gut health – and where opportunities exist for foods, beverages, and ingredients.
This report provides a global perspective of consumers’ interaction with the world of gut health – specifically, consumer beliefs, interest, and actions around gut health (globally, regionally, and across 20 individual markets), to help our clients connect with consumers more powerfully and more profitably.
Some key insights in the report:
- Gut health matters beyond digestive problems, as consumer connect digestive health with broader physical and emotional wellbeing.
- Consumers are familiar with gut health and microbiome concepts, but awareness does not always translate into interest or understanding of the benefits.
- Gut health has moved beyond awareness into everyday behavior, with consumers actively choosing foods and beverages for digestive and broader functional benefits.
- Gut health has to fit the product – not the other way around. Consumers expect familiar fundamentals such as taste, nutrition, and clean ingredients alongside accessible gut-health benefits.
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: Canada and USA
- LATIN AMERICA: Brazil, Guatemala, and Mexico
- EUROPE: France, Germany, and UK
- MIDDLE EAST & AFRICA: Egypt, Saudi Arabia, and Turkey
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, and Vietnam