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Global Protein Report

Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus International.

Despite the strong health halo of protein, protein in general is no longer enough, and many shoppers are paying attention to the sources of protein they consume.

In the new Global Opportunities in Protein report, shoppers rated 15+ protein sources (e.g., beans/legumes, yogurt, soy, whey, quinoa, nuts, etc.) as good protein, bad proteins or neither, and ratings varied dramatically around the world.

This latest topic report from HealthFocus International provides a comprehensive look at the topic of protein: globally, regionally and across 22 individual countries to help companies better understand shopper motivations and attitudes—allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably.

Please click here for more information or to purchase the report.

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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