Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. Shoppers’ primary motivations are less about the avoidance of meat or animal products, but rather to provide healthier alternatives and a path for improving their diets. They want healthier options, which is why their top reason for limiting meat is to increase plant — according to findings from the new Navigating the World of Plant report.
HealthFocus International takes a deeper look at the plant-based eating and drinking trend in the new Navigating the World of Plant report to help companies better understand shopper concerns and attitudes—allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably.
Please click here for more information or to purchase the report.