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Global Gut Health Report

Over half of shoppers always or usually choose foods/beverages to improve digestion, ranking as the #1 benefit shoppers seek from a list of nearly 30 functional health benefits, according to findings from the new Global Gut Health report.

Global Gut Health is the most comprehensive global source document available, covering everything you need to know about consumer attitudes towards digestive health in extensive detail—globally, regionally and across 22 individual countries—including 180+ pages filled with recently captured attitudes & options from over 12,000 shoppers. This valuable resource helps companies better understand what consumers are thinking, allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably.

Please click here for more information or to purchase the report.

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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