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The Evolution of Energy

The need for energy still exists even with all the high energy products on the market. Shoppers are looking for energy benefits that get them through their work day (mental energy) and energy to spend time with their families or workout (physical energy).

This 2021 report from HealthFocus International takes a deeper look at the topic of energy globally, regionally, and across 22 individual countries to help companies better understand shopper concerns and attitudes—allowing them to connect more powerfully with their targets and bring market solutions faster and more profitably.

Some of the many topics addressed within the report include:

  • An in-depth profile of key energy targets and sizes them across all markets.
  • Globally, where do energy related health issues fall in comparison to other health problems?
  • How often do shoppers choose foods/beverages to improve their energy level? Which markets/demographic groups stand out?
  • How important is energy level throughout the day? Globally, how does energy level compare to other key considerations for deciding what to eat at each daypart?

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, Spain, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, S. Korea, Thailand, and Vietnam

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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