Functional foods and beverages are becoming an important part of how consumers approach everyday health and wellbeing. This report explores the consumer shifts, health priorities, ingredients, and product expectations shaping the next generation of functional innovation (globally, regionally, and across 20 individual markets) and the opportunities they create across global markets.
Some of the many topics addressed in the report:
- How consumers understand, engage with and incorporate functional foods and beverages into their everyday approach to health
- The health priorities driving functional food and beverage choices—and where consumer needs create the greatest opportunities for innovation
- Which functional ingredients consumers know, want and associate with meaningful health benefits—and where emerging opportunities lie
- The product attributes, claims and transparency cues that build relevance, trust and differentiation for functional foods and beverages
- Where consumers see opportunities to make foods and beverages healthier—and how functionality can translate across snacks and beverages
- and much more!
MARKETS INCLUDED:
- NORTH AMERICA: Canada and USA
- LATIN AMERICA: Brazil, Guatemala, and Mexico
- EUROPE: France, Germany, and UK Poland
- MIDDLE EAST & AFRICA: Egypt, Saudi Arabia, and Turkey
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, and Vietnam