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Early Adopter Segmentation

Introducing a new segmentation from HealthFocus International that provides you with greater clarity into not just what is and why, but what will be, where, how and when. A statistically projectable and accurate (90%+) algorithmic segmentation from the 2020 HealthFocus International Global Trend Study based on:

  • Behaviors: tried, when tried, frequency and duration of use, role of price
  • Attitudes: innovator scores, knowledge, experimentation aptitudes, self-defined social prestige & opinion leader

Find the rest of our Consumer Portraits here:

  • Proprietary client segmentation/Customized target audience profile
  • HealthFocus Healthy Shopper Segmentation Model
  • HealthFocus Parenting Segmentation Model
  • HealthFocus Benefit Platforms
  • HealthFocus Sweetener Segments

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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