Early Adopter Segmentation

Introducing a new segmentation from HealthFocus International that provides you with greater clarity into not just what is and why, but what will be, where, how and when. A statistically projectable and accurate (90%+) algorithmic segmentation from the 2020 HealthFocus International Global Trend Study based on:

• Behaviors: tried, when tried, frequency and duration of use, role of price
• Attitudes: innovator scores, knowledge, experimentation aptitudes, self-defined social prestige & opinion leader

Find the rest of our Consumer Portraits here:

• Proprietary client segmentation/Customized target audience profile
• HealthFocus Healthy Shopper Segmentation Model
• HealthFocus Parenting Segmentation Model
• HealthFocus Benefit Platforms
• HealthFocus Sweetener Segments