Introducing a new segmentation from HealthFocus International that provides you with greater clarity into not just what is and why, but what will be, where, how and when. A statistically projectable and accurate (90%+) algorithmic segmentation from the 2020 HealthFocus International Global Trend Study based on:
- Behaviors: tried, when tried, frequency and duration of use, role of price
- Attitudes: innovator scores, knowledge, experimentation aptitudes, self-defined social prestige & opinion leader
Find the rest of our Consumer Portraits here: