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Custom Analysis

Proprietary Client Segmentation

HealthFocus can build from ground up a custom segmentation. However, many of our clients already have their own models in place and need updates, more information or broader geographic coverage.

Quicker, and much less expensive versus new research. We have found in most instances we can match your internal segmentation with the questions from our existing Global Database on Consumers and Healthy Living. We then capture all the information on healthier living profiles by individual segments.

Customized Target Audience Profile

We can bring your consumer target to life. Accessing our Global Database on Consumers and Healthy Living, we seek out a combination of attitudes, ability to act and current product usage to pinpoint your market. We size, trend and profile this consumer opportunity by identifying when, how and where to market most successfully.

Profiling may include:

  • Attitudes and behaviors relative to food and health
  • Barriers to health and predisposition to change
  • Benefits and nutrients of interest
  • Brand and product drivers
  • Sources of information
  • Food and health concerns
  • Usage of key products

Find the rest of our Consumer Portraits here:

  • HealthFocus Healthy Shopper Segmentation Model
  • HealthFocus Early Adopter Segmentation
  • HealthFocus Parenting Segmentation Model
  • HealthFocus Benefit Platforms
  • HealthFocus Sweetener Segments

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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