Proprietary Client Segmentation
HealthFocus can build from ground up a custom segmentation. However, many of our clients already have their own models in place and need updates, more information or broader geographic coverage.
Quicker, and much less expensive versus new research. We have found in most instances we can match your internal segmentation with the questions from our existing Global Database on Consumers and Healthy Living. We then capture all the information on healthier living profiles by individual segments.
Customized Target Audience Profile
We can bring your consumer target to life. Accessing our Global Database on Consumers and Healthy Living, we seek out a combination of attitudes, ability to act and current product usage to pinpoint your market. We size, trend and profile this consumer opportunity by identifying when, how and where to market most successfully.
Profiling may include:
- Attitudes and behaviors relative to food and health
- Barriers to health and predisposition to change
- Benefits and nutrients of interest
- Brand and product drivers
- Sources of information
- Food and health concerns
- Usage of key products
Find the rest of our Consumer Portraits here: