As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus delivers the foundation for all major consumer insights in the realm of health and nutrition. With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings to the world’s leading food, beverage, ingredient, and supplement companies.
The HealthFocus Global Trend Study is the broadest and longest running database of its kind; providing the most comprehensive and forward-looking global resource for tracing consistent trends over time, and pinpointing new trends that will have a lasting impact on the future food and beverage landscape.
Providing global perspective with local nuances for the most effective strategy development
The foundation for our insight and expertise lies in our state-of-the-country views across 40+ international markets. The Global Trend Study focuses on the most significant countries globally—including new emerging powerhouses of the future. Connect with us to add your market to the study!
Deep-diving macro trends shaping the future healthy food + beverage landscape
The industry standard since 2000, the HealthFocus Global Trend Study provides bedrock research that is unmatched in breadth—delivering everything you need to know related to the consumer journey towards health and wellness. The study delivers fact-based support for investments, for today and tomorrow. Gain critical insights from trended data on consumer attitudes, actions, and interests around countless topics, including:
- Healthy Indulgence + Mood Food
- The Rebirth of Center Store
- Immunity + Kitchen Medicine
- Ingredient Opportunities
- Functional Foods + Benefits Consumers Want
- Drinkable Health
- The Rise of E-Grocery
- Accessing Nutrition
- Building Brand Power + Big vs. Small Brands
- Sustainability + Connectivity
- The Future of Protein
- Dayparts + Snacking
- Sweetener Solutions
- The Future of Supplements
- The Role of Food Science + Technology
- Clean Conscience Eating
- Information Sources
- New Parenting Guidelines
- Factors that Elicit Higher Pricing
- Labels + Health Claims
- Shifting Shopping Patterns
- Diet, Exercise + Weight Management
- Communicating Health
- Health Issues + Concerns
For more information check out our brochure or contact us at email@example.com.