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2021 US Trend Report

The USA Trend Study is the foundation for all major consumer understanding in the realm of health and nutrition, providing the latest insights including pre and post COVID-19 findings. It is the longest running study of its kind — delivering the most comprehensive and forward looking resource, tracing the consistent shopper trends over time as well as the emergence of new evolutions in how shoppers respond to health through diet.

The following key macro trends and drivers in the healthy food and beverage industry are highlighted throughout the report:

  • Kitchen medicine and the growing desire for health benefits from dietary choices
  • Renewed acceptance of science and technology in the food and beverage industry
  • Emotional and mental well-being pushed to the forefront
  • Convenience and accessibility change shopping permanently
  • Sustainability and environmental focus shifts from external (packaging, recycling), to intrinsic (health of the planet tied to personal health)
  • Big brands see a resurgence as center store and comfort foods gain ground
  • The new parent, the next generation of Gatekeepers
  • The mainstreaming of exercise nutrition
  • End benefit drivers – the new HealthFocus Benefit Platforms

This study addresses lifestyle and eating habits of the U.S. Consumer, and so much more! Trended topics in the 2021 U.S. Study includes:*

  • Top concerns about where our food comes from and its impact on the environment
  • Parenting and children’s health
  • Front-of-pack labeling and top sources of nutrition information
  • Exercise habits and weight management
  • Diets and the influence on food and beverage choices
  • The state of physical and mental health and the effect on lifestyles
  • Top ingredients of interest and categories most used
  • Benefits from foods and beverages that resonate the most
  • The changing patterns in cooking, shopping, and eating away from home

*Inquire for complete content list

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    HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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