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Deep-diving macro trends shaping the future healthy food and beverage landscape globally, regionally, and across 23 individual countries—including: Boosted Beverages, Next-Gen Protein, The Plant Paradox, Healthy is in the Head, and much more.
As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.
With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.
Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!
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Tapping into all those intangibles behind consumer behavior.
Today shoppers demand beverages that can provide benefits beyond hydration. Beverages are no longer secondary to foods in terms of health benefits, nutritional value, and clean/natural. There is … [Read More...] about Boosted Beverages
We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively … [Read More...] about Kitchen Medicine
The need for energy still exists even with all the high energy products on the market. Shoppers are looking for energy benefits that get them through their work day (mental energy) and energy to spend … [Read More...] about The Evolution of Energy