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  • New Global Topic Reports

    Deep-diving macro trends shaping the future healthy food and beverage landscape globally, regionally, and across 23 individual countries—including: Boosted Beverages, Next-Gen Protein, The Plant Paradox, Healthy is in the Head, and much more.

    New Global Topic Reports
  • What We Do

    As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.

    With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.

    What We Do
  • 2022 Global Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2022 Global Trend Study
  • 2023 US Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2023 US Trend Study
  • Free Infographics

    Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!

    Free Infographics

Translating Data into Insights

Delivering powerful insights to the leading food, beverage, ingredient, and supplement companies.

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Free Content

Gain critical insights with free infographics, webinars, and excerpts.

Insights on Demand

Access data that provides insights to grow your business.

Consumer Portraits

Tapping into all those intangibles behind consumer behavior.

New Global Topic Reports

Boosted Beverages

Today shoppers demand beverages that can provide benefits beyond hydration. Beverages are no longer secondary to foods in terms of health benefits, nutritional value, and clean/natural. There is … [Read More...] about Boosted Beverages

Kitchen Medicine

We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively … [Read More...] about Kitchen Medicine

The Evolution of Energy

The need for energy still exists even with all the high energy products on the market. Shoppers are looking for energy benefits that get them through their work day (mental energy) and energy to spend … [Read More...] about The Evolution of Energy

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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    HealthFocus International
    1011 East Touhy Ave, Suite 450
    Des Plaines, IL 60018

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