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The Changing World of Nutrition and Wellness amidst the COVID-19 Pandemic
In the face of the COVID-19 crisis, consumer behaviors and attitudes towards eating and shopping for health are changing dramatically. A new critical consumer study from HealthFocus International takes an in-depth look at the transformational shifts driven by this global pandemic.
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Kitchen Medicine
We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively using kitchen medicine, both for prevention and for specific medical purposes.
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2021 US Trend Study
Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
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2020 Global Trend Study
Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
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Healthy Indulgence & Snacking
Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a world where the consumer wants it all, there is a growing need to make indulgent products not feel as bad for you, and maybe even good for you.
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New Global Topic Reports

Brand Power: Big Brands at a Crossroads
Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, … [Read More...] about Brand Power: Big Brands at a Crossroads

Kitchen Medicine
We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively … [Read More...] about Kitchen Medicine

Healthy Indulgence & Snacking
To listen to the HealthFocus Trend Talk on Healthy Indulgence and Snacking, click here. Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a … [Read More...] about Healthy Indulgence & Snacking