HealthFocus

Healthy Ingredients That Sell: Upcoming HealthFocus Study

Consumers are more knowledgeable about and engaged in their diet and health than ever before. COVID-19 has accelerated tabletop medicine, interest in added food functionality, and willingness to pay more for added dietary performance.

What We Do

As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.

With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.

Free Infographics

Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!

2021 US Trend Report

The USA Trend Study is the foundation for all major consumer understanding in the realm of health and nutrition, providing the latest insights including pre and post COVID-19 findings.

2022 Global Trend Study

Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.