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  • The Changing World of Nutrition and Wellness amidst the COVID-19 Pandemic

    In the face of the COVID-19 crisis, consumer behaviors and attitudes towards eating and shopping for health are changing dramatically. A new critical consumer study from HealthFocus International takes an in-depth look at the transformational shifts driven by this global pandemic.

    The Changing World of Nutrition and Wellness amidst the COVID-19 Pandemic
  • Kitchen Medicine

    We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively using kitchen medicine, both for prevention and for specific medical purposes.

    Kitchen Medicine
  • 2021 US Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2021 US Trend Study
  • 2020 Global Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2020 Global Trend Study
  • Healthy Indulgence & Snacking

    Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a world where the consumer wants it all, there is a growing need to make indulgent products not feel as bad for you, and maybe even good for you.

    Healthy Indulgence & Snacking

Know More First

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Insights on Demand

Access data that provides insights to grow your business.

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Focus on the Consumer

Tap into the WHYs and HOWs behind consumer behavior.

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Free Content

Gain critical insights with free infographics, webinars and excerpts

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New Global Topic Reports

Brand Power: Big Brands at a Crossroads

Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, … [Read More...] about Brand Power: Big Brands at a Crossroads

Kitchen Medicine

We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively … [Read More...] about Kitchen Medicine

Healthy Indulgence & Snacking

To listen to the HealthFocus Trend Talk on Healthy Indulgence and Snacking, click here. Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a … [Read More...] about Healthy Indulgence & Snacking

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Company Profile

HealthFocus specializes in understanding consumer attitudes towards health and nutrition and helping to apply those insights to brand development and innovation. The HealthFocus Global Database on Consumers and Healthy Living is the largest available on shopper health and nutrition. The syndicated HealthFocus Trend Survey, conducted in the U.S. and 40 other markets, is the most in-depth, up-to-date study of its kind.





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