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HealthFocus is the global leader — from researching and understanding consumer motivations to eating for health.
We work with the best food, beverage, and supplement companies to help you bring to market your healthier solutions — faster and more profitably.
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Our research focuses on current and future consumer attitudes toward healthy products and lifestyles. We tell you what to expect in the future, so you can make the best decisions for your new products.
Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
Now accepting sponsors for the upcoming Global Trend Study. Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
Our new proprietary early adopter wellness segmentation provides a crystal ball into the health and nutrition trends of tomorrow. Discover the next big wellness products/ingredients to emerge and which healthy trends will still be growing tomorrow…
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Gain critical information from the latest HealthFocus International studies.
New Global Topic Reports
Based on high costs and environmental impact, many futurists long-term projections include a world without meat. However, this is not the core driver behind the plant-based eating trend today. … [Read More...] about Global Plant Report
We know shoppers are actively cutting back on sugar, but how are they doing it? HealthFocus explores the ways shoppers are dealing with sugar globally, regionally and across 22 countries in the new … [Read More...] about Global Sweetener Report
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus … [Read More...] about Global Protein Report