HealthFocus

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  • What We Do

    As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.

    With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.

    What We Do

  • Reports

    Deep-diving macro trends shaping the future healthy food and beverage landscape globally, regionally, and across 20+ markets—including: Sweeteners, Gut Health, Boosted Beverages, Next-Gen Protein, The Plant Paradox, and much more.

    Reports

  • 2026 Global Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2026 Global Trend Study

  • 2025 US Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2025 US Trend Study

  • Free Infographics

    Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!

    Free Infographics

Translating Data into Insights

Delivering powerful insights to the leading food, beverage, ingredient, and supplement companies.

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Free Content

Gain critical insights with free highlights from HealthFocus reports.

Insights on Demand

Access data that provides insights to grow your business.

Consumer Portraits

Tapping into all those intangibles behind consumer behavior.

New Global Topic Reports

Sweeteners

“Sugar continues to be villainized and consumers are looking for ways to cut back their intake. While there is no shortage of low-sugar and sugar-alternative options across all categories, market … [Read More...] about Sweeteners

Snacking

There is a  new world of snacking: consumers now are less willing to overlook their health preferences when choosing snacks. “Eating habits have changed dramatically over the past decade. Snacks … [Read More...] about Snacking

Gut Health

“Consumers clearly connect gut health to overall health, linking digestive health to a wide range of benefits, from immunity, weight management, and healthy aging to mental well-being, mood, and … [Read More...] about Gut Health