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Why HealthFocus
HealthFocus provides answers that make a difference to you, your company, your brands, and your consumer.
HealthFocus is the global leader — from researching and understanding consumer motivations to eating for health.
We work with the best food, beverage, and supplement companies to help you bring to market your healthier solutions — faster and more profitably.
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What We Do
If you are looking for transformative change from your wellness and healthy initiatives, check out our roster of highly effective business enhancing services.
Our research focuses on current and future consumer attitudes toward healthy products and lifestyles. We tell you what to expect in the future, so you can make the best decisions for your new products.
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2019 US Trend Study
Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
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New Global Reports
New 2018 global topic reports on sweeteners, protein, carbohydrates and gut health are now available. These comprehensive global source documents cover everything you need to know—globally, regionally and across 22 individual countries.
Know More First
Contact us to find out how to get essential and timely information for your next project.
Focus on the Consumer
Tap into the WHYs and HOWs behind consumer behavior.
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New Global Topic Reports

Global Sweetener Report
We know shoppers are actively cutting back on sugar, but how are they doing it? HealthFocus explores the ways shoppers are dealing with sugar globally, regionally and across 22 countries in the new … [Read More...] about Global Sweetener Report

Global Protein Report
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus … [Read More...] about Global Protein Report

Global Gut Health Report
Over half of shoppers always or usually choose foods/beverages to improve digestion, ranking as the #1 benefit shoppers seek from a list of nearly 30 functional health benefits, according to findings … [Read More...] about Global Gut Health Report