HealthFocus

The Changing World of Nutrition and Wellness: Now and Beyond the Covid-19 Crisis

In the face of Covid-19, consumer behaviors and attitudes towards eating and shopping for health are changing dramatically, but how and which will be permanent?

Why HealthFocus

HealthFocus provides answers that make a difference to you, your company, your brands, and your consumer.

HealthFocus is the global leader — from researching and understanding consumer motivations to eating for health.

We work with the best food, beverage, and supplement companies to help you bring to market your healthier solutions — faster and more profitably.

What We Do

If you are looking for transformative change from your wellness and healthy initiatives, check out our roster of highly effective business enhancing services.

Our research focuses on current and future consumer attitudes toward healthy products and lifestyles. We tell you what to expect in the future, so you can make the best decisions for your new products.

2021 US Trend Study

Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

2020 Global Trend Study

Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

Healthy Indulgence & Snacking

Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a world where the consumer wants it all, there is a growing need to make indulgent products not feel as bad for you, and maybe even good for you.