HealthFocus

Reports

Deep-diving macro trends shaping the future healthy food and beverage landscape globally, regionally, and across 20+ markets—including: Sweeteners, Gut Health, Boosted Beverages, Next-Gen Protein, The Plant Paradox, and much more.

What We Do

As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.

With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.

2026 Global Trend Study

Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

2025 US Trend Study

Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

Free Infographics

Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!