HealthFocus

Main Content

  • What We Do

    As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.

    With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.

    What We Do

  • Free Infographics

    Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!

    Free Infographics

  • 2021 US Trend Report

    The USA Trend Study is the foundation for all major consumer understanding in the realm of health and nutrition, providing the latest insights including pre and post COVID-19 findings.

    2021 US Trend Report

  • 2020 Global Trend Study

    Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

    2020 Global Trend Study

Translating Data into Insights

Delivering powerful insights to the leading food, beverage, ingredient, and supplement companies.

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Free Content

Gain critical insights with free infographics, webinars, and excerpts.

Insights on Demand

Access data that provides insights to grow your business.

Consumer Portraits

Tapping into all those intangibles behind consumer behavior.

New Global Topic Reports

Sustainability

We are seeing a paradigm shift among consumers toward a new holistic view on sustainability. The old consumer paradigm of, “I choose to eat what is good for me and also good for the planet” has … [Read More...] about Sustainability