Gain critical insights with free infographics, webinars, and excerpts.
Consumers are more knowledgeable about and engaged in their diet and health than ever before. COVID-19 has accelerated tabletop medicine, interest in added food functionality, and willingness to pay more for added dietary performance.
As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, HealthFocus International provides the foundation for all major consumer insights in the realm of health and nutrition.
With over 30 years specializing in healthy food and beverage culture, we amplify the consumer voice and deliver powerful insights and understandings.
Gain critical insights with free infographics highlighting a wide-range of consumer food and beverage trends such as: kitchen medicine, sweetener solutions, functional foods, ingredient opportunities, building brand power, and much more!
The USA Trend Study is the foundation for all major consumer understanding in the realm of health and nutrition, providing the latest insights including pre and post COVID-19 findings.
Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
Translating Data into Insights
Delivering powerful insights to the leading food, beverage, ingredient, and supplement companies.
Access data that provides insights to grow your business.
Tapping into all those intangibles behind consumer behavior.
New Global Topic Reports
We are seeing a paradigm shift among consumers toward a new holistic view on sustainability. The old consumer paradigm of, “I choose to eat what is good for me and also good for the planet” has … [Read More...] about Sustainability
We are seeing a global resurgence of the more traditional and holistic approach to health and wellness. Consumers are expressing a strong belief in the healing power of foods and many are actively … [Read More...] about Kitchen Medicine
To listen to the HealthFocus Trend Talk on Healthy Indulgence and Snacking, click here. Traditionally, health and indulgence have stood on opposite sides of the dietary spectrum. However, in a … [Read More...] about Healthy Indulgence & Snacking