Why HealthFocus

HealthFocus provides answers that make a difference to you, your company, your brands, and your consumer.

HealthFocus is the global leader — from researching and understanding consumer motivations to eating for health.

We work with the best food, beverage, and supplement companies to help you bring to market your healthier solutions — faster and more profitably.

What We Do

If you are looking for transformative change from your wellness and healthy initiatives, check out our roster of highly effective business enhancing services.

Our research focuses on current and future consumer attitudes toward healthy products and lifestyles. We tell you what to expect in the future, so you can make the best decisions for your new products.

2019 US Trend Study

Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

2020 Global Trend Study

Now accepting sponsors for the upcoming Global Trend Study. Helping you connect more powerfully with your consumers, the HealthFocus Global Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.

Early Adopter Wellness Segmentation

Our new proprietary early adopter wellness segmentation provides a crystal ball into the health and nutrition trends of tomorrow. Discover the next big wellness products/ingredients to emerge and which healthy trends will still be growing tomorrow…