When it comes to the future of health and food, with a few exceptions, we see broad consistency across age and gender. Consumers identify the following 5 top priorities for their health in 5 years, and all demographic groups site eating better, healthier as the number 1 thing they should be doing today to maximize their future health.
HealthFOCUS on the Future
Just compiled data from the HealthFocus International 2018 Global Trend study on Primary Food Shoppers and their Quest for health & Nutrition from the USA cohort shows that the passion for healthy consumption is back and consumers are willing to pay.
The move to a more plant focused diet is a long-term lifestyle decision that continues to gain momentum globally. While there is some experimentation regarding specifics of the diet, there is little movement back once one has taken the path forward towards more plant-based consumption.