For the latest information with the most recent answers needed to stay ahead of the core market drivers and your competition, click below for more information.
Global Shoppers Quest for Health & Nutrition
From the 2018 HealthFocus International Trend Study
Just compiled data from the HealthFocus International 2018 Global Trend Study on Primary Food Shoppers and Their Quest for Health & Nutrition shows that the passion for healthy consumption is back, and consumers are willing to pay.
According to Steven Walton, President of HealthFocus International, “It is not actually that consumer desire to live and eat healthier ever went away. In countries impacted by the Great Recession, we did see the high levels of concern for the economy, jobs, and mortgage payments; the focus on getting by day-to-day competes for top of mind interest with always eating healthy. In countries less affected by the Great Recession, we saw no slowdown in search for healthier options.”
The just-released data shows that in spite of 80% of research respondents claiming their diet is currently very health/healthy, 47% say that they now eat heathier than previously, and 6 in 10 are willing to pay as much as 10% more for health. But while the consumer search for healthier options has returned to high gear, the rules of engagement continue to change. Old solutions may no longer deliver the same level of return. This global overview captures the most important changes and provides insights into the top consumer topics of today seen from different generations.
2018 Global Individual Country Trend Study
on Consumers, Nutrition and Health
A comprehensive look at shoppers and their path to wellness & healthier living.
Just released data from the HealthFocus International 2018 Global Trend study on Primary Food Shoppers and their Quest for Health & Nutrition from the USA cohort shows that the passion for healthy consumption is back and consumers are willing to pay.
The HealthFocus International Trend Survey is an in-depth survey of consumers and their attitudes and behaviors around food, health and wellness lifestyle habits. It has been conducted in the U.S. since 1990 and internationally since the year 2000 in 40 international markets.
This study is a rich baseline information resource for anyone with a need to understand consumer attitudes on managing their day-to-day health. Concerns and interests change for different consumers segments and demographic groups and over time. The HealthFocus data is trended allowing you to see what is growing and what is fading. No other health and wellness study covers as many countries and provides as much data.
- North America: USA and Canada
- Latin America: Brazil, Mexico, Argentina, Mexico
- Europe: France,. Germany, Russia, UK
- South Asia: India and Pakistan
- East Asia Pacific: Australia, China, Indonesia, Japan, Philippines, Korea, Thailand, Vietnam
2017 International Plant Study
Consumer Entry Points in Plant-Based Eating & Drinking
This global study shows a wave of change towards plant-based diets (research covering USA, Brazil, Mexico, Sweden, Russia, UK, Australia, China, and India) including those with traditional plant protein-based caloric intake as well as those with a much higher meat base.
While there are younger concentrations, this is not exclusively a youth market as it reaches across all age cohorts. For many more established brands, plant-based products are a critical opportunity to connect with younger consumers who have yet to develop the level of loyalty for brand and product usage shown in older demographics.
At the macro level, this is not about meat alternatives, nor is it about vegetarianism. Yes, these are well-known niche markets, but the larger trend is sourced from health, environment and social drivers and understanding the preference for taste and desire for healthier, cleaner products.
2018 USA Consumer Report
HealthFOCUS on the Future of Nutrition
Have you ever wondered how we can get a better view of what is going to be important to your consumers 2, 3, or 5 years from now? This new USA study and report offers a unique glimpse into consumers’ views about the future and their health.
- How do health concerns of today compare with those 5 years from now?
- What actions are consumers taking today for better well-being tomorrow?
- What new emerging patterns of accessing and using nutrition will emerge as the leaders in the future?
- What are consumers’ biggest concerns about the future of foods and beverages?