Science and the Shopper

It is often difficult to understand how to take the results of an in-depth food or ingredient study and communicate them to consumers in a way that is clear and relevant to them. Unique among market research providers, HealthFocus International has a complete understanding of health and nutrition issues, ingredient functionality and consumer needs. This knowledge allows us to help our clients to develop communications and tailor brands to meet required guidelines while also meeting consumer needs as effectively as possible. Fully understanding these key issues facing our clients makes HealthFocus a consultative partner rather than simply a research provider.

Some of the services available:

– Developing and testing appealing consumer communications

– Developing studies around complex nutrition topics

– Healthcare professional and dietitian research