Often, the logical next step to gathering information on shopper needs is understanding how to apply it to your brands as well as how to communicate it effectively to shoppers. Using HealthFocus data as the input to understand shopper needs, workshops are available in the following areas:
Health and Wellness R&D Platform Development - this workshop is focused on determining in which broad areas innovation should be focused, based on company strengths and competitive assessment.
Communications Development - using the WellTrack system in partnership with Ketchum Global Food and Nutrition Practice, this workshop helps use health and wellness data to create comprehensive brand messages.
Concept Development - based on voice of the consumer information that is derived from the HealthFocus database, concept development workshops help to create relevant consumer concepts.
For further information, please call +1-727-821-7499 or email email@example.com.