Shopper Segmentation

In order to gauge the success of health and nutrition strategies, communications or products, it is critical to know who the target shopper is, their willingness to adopt health and wellness behaviors and the size of the group.

HealthFocus International has developed a proprietary psychographic segmentation methodology based on the different primary attitudes of the growing health and wellness market. Each segment differs in their needs and priorities. The HealthFocus proprietary segments are: Disciples, Managers, Investors, Healers, Strugglers, and Unmotivateds. These segments are tracked globally, allowing us to look for global targets that share attitudes, regardless of different cultures and demographics.

Contact us for more information on how to use or license these segments for better targeted products and communications in health and wellness.