Other Studies And Reports
Natural Study
The most recent syndicated study from HealthFocus® International explores the topic of shopper views on natural foods and beverages. The objective of the study is not just to understand what shoppers do and do not know about the topic, rather, it is to understand: 1) how much it drives them to act and; 2) how individual brands need to change in order to be viewed as more natural. Click here for more information.
HealthFocus U.S. Trend Report
The HealthFocus® National Study of Public Attitudes and Actions Toward Shopping and Eating tracks a wide variety of topics surrounding consumer attitudes and actions toward health and nutrition. This study is widely recognized as the first to segment consumers based on motivations and attitudes toward health and nutrition. This report covers in depth, these topics
HealthFocus Global Trend Reports
The HealthFocus Global Trend Report covers a wide variety of topics surrounding consumer attitudes and actions toward health and nutrition in a multitude of countries. A list of topics addressed in these reports can be found here. An individual report, with data collected in 2008, is available for each country and global or regional reports are also available. For a list of the country reports currently available, click here.
Front of Pack Study
The FDA is expected to make a recommendation regarding the necessity of labeling items like fat and sodium on the front of food and beverage packages this year.
To better understand shoppers’ views on this, HealthFocus International has conducted a study of over 1000 U.S. shoppers to ask them their opinion on the necessity of front of pack labeling, what they would like to see labeled (e.g., fat, saturated fat, calories, sodium, vitamins, etc.) and how much they feel this labeling will affect their purchasing behavior. Click here for more information.
Processed Food Report
According to the USA HealthFocus Trend study, since 2004 there has been a 35% increase in the number of people who are concerned about highly processed food. However, the term “processed” to a shopper is often a negative one referring more to products they consider “manufactured” or “artificial” rather than products that go through processes like filtering or pasteurization. So, it is important to understand the shopper definition of “processed”, to be clear on the causes of this label and to know which products fall under this definition. This US report explores what "processed" means to shoppers. Is processed always a negative and what attributes of a product lead consumers to believe it is processed? More than 390 brands and 60 categories were evaluated by over 5000 shoppers. Click here for more information.
Consumer Perspectives on Salt USA and UK
HealthFocus International has conducted a study in the UK and in the USA exploring consumer perspectives on Salt and Sodium. The reports based on these studies explore consumer knowledge and concern about sodium. HealthFocus explores which consumers care about salt and why, and are they monitoring their salt intake and how. Respondents also evaluate which food categories they think are the highest in salt and how likely they are to avoid specific products because of salt levels. Click here for more information on the Sodium US Study. And here for more on the Salt UK Study.
This report provides information on 3 levels of shoppers with different interest and activity levels around the environment, sustainability and social responsibility.
The report in Powerpoint format contains the following information:
Executive Summary
Who Are the Green Shoppers?
Dietary Interests of Green Shoppers
“Green” Attitudes
Grocery Shopping in the Current Economy
Grocery Shopping in the Current Economy, released in April 2009, covers current shopper attitudes and behaviors in the grocery store in light of recent economic events. This report looks at shoppers based on their income in the last six months, highlighting differences between shoppers who have had both income cuts and job losses vs. those who have not. The report discusses things like: whether shoppers are shopping more or less often, where they are shopping, how they are cutting back. The report also details the impact of the economy on behaviors like recycling and purchasing green products. An update was completed in the fall of 2009 and an additional update to track changes will be released in Spring, 2010.
Custom Reports
Custom reports can be created using the comprehensive HealthFocus database of information tracking back to 1992. Some examples of how HealthFocus can customize the data for client needs:
- Topic Analyses: An exploration of a specific topic area such as fiber, organic, heart health and omega-3, vitamin D, health concerns of Baby Boomers, etc.
- Shopper Profiles: A profile of the attitudes of a specific shopper group, such as those concerned or affected by a specific illness, those that are environmentally focused, naturally focused shoppers, etc. There are thousands of ways to define different shopper profiles and HealthFocus can help you define relevant groups.
- Category User Profiles: An in-depth analysis of heavy users of a product category vs. non-users to better understand their health and wellness needs.
- Segment Profiles: An in-depth analysis of one or more of the Attitudinal Segments or Gatekeeper Segments.